During the Covid Lockdown of 2020, I, like many others across the globe, discovered Animal Crossing: New Horizons. This relaxing game became my main creative and social outlet during a time of anxiety and uncertainty that came with the pandemic. This newfound hobby turned into a truly random opportunity I didn’t expect: I was hired to design a 5-star island and custom in-game merchandise for Hellmann’s Canada and UK! This award-winning ad campaign was an incredibly fun and rewarding little project to be a part of, and it turned virtual turnips into real meals for people in need!
See the three iterations of the Hellmann’s Island Ad Campaign below: